The Everly comes to life for Key Real Estate Company
Overview
Owlish Agency has been a trusted marketing and public relations partner for Key Real Estate Company, a New Orleans-based real estate development, acquisition, redevelopment, asset, and property management company. With more than $1.2 billion in multi-family developments and acquisitions, Key strives to create a living experience that not only provides exceptional housing for our residents but also strengthens the surrounding community. With assets in Texas, Louisiana, Mississippi, Georgia, and Tennessee, our portfolio currently includes high-quality luxury rental communities with approximately 4,500 apartments and over 60,000 square feet of commercial space. As a diversified multi-family development and acquisition company, we are known for creating living spaces that thoughtfully consider the residents that inhabit them and embrace the communities that surround them.
For years, Owlish has collaborated with Key Real Estate Company to shape the brand identity and public perception of its developments, ensuring that its luxury developments attract the right audience. Our work on The Everly, one of their flagship mixed-use properties, was a prime example of how strategic branding, community engagement, and earned media can build excitement, awareness, and long-term consumer interest.
Scope of Work
Owlish Agency’s role in The Everly project was comprehensive, focusing on community branding, engagement, and media outreach to establish the property as a must-live destination in Baton Rouge, La. Our approach included:
Community Branding & Engagement – Creating a distinct identity for The Everly that resonated with the target audience through upscale branding elements, interactive community events, and direct engagement with local influencers.
Earned Media & Public Relations – Developing press kits, crafting compelling story angles, and successfully pitching the project to local media outlets.
Event Management – Planning and executing exclusive launch events, VIP tours, and media previews to generate buzz and foster community relationships.
Multimedia Content Creation – Producing high-quality social media graphics, videos, and B-roll footage, which were distributed to media outlets to enhance coverage.
Swag & Promotional Items – Designing premium giveaway items that reinforced The Everly brand and left a lasting impression on event attendees and stakeholders.
Results
The campaign delivered impressive results, with over six media outlets covering The Everly, generating an estimated $65,000 in earned media value. The extensive press coverage, coupled with high-impact branding and event activations, positioned the property as a premier living and retail space, successfully drawing the attention of the upscale audience Key Real Estate sought to attract.
Beyond this project, Owlish Agency continues to support Key Real Estate Company with ongoing public relations efforts, including crisis communications and broader brand awareness campaigns. Our long-standing relationship is built on a shared understanding of how strategic branding and earned media serve as vital touch points in positioning Key Real Estate Company’s developments alongside the most innovative and desirable mixed-use communities in cities like Austin and Nashville. Through thoughtful storytelling and dynamic marketing strategies, Owlish Agency ensures that Key Real Estate Company’s properties stand out in a competitive market, driving engagement, occupancy, and long-term success.