Overview
Owlish Agency partnered with Cardinal HR, a forward-thinking HR consulting company, to develop a strong, professional brand identity that would establish credibility in the market and appeal to both HR professionals and executive decision-makers. As a startup, Cardinal HR needed a modern yet conservative look that would reflect its expertise in HR investigations, protocol advisory, and dynamic business solutions. Owlish Agency crafted a comprehensive brand identity that positioned Cardinal HR as a trusted, human-first consulting firm ready to support internal teams with innovative HR solutions.
Scope of Work
To bring Cardinal HR’s brand vision to life, Owlish Agency developed a full-scale brand identity system, including:
Brand Logo & Identity System – A sleek, professional logo with dynamic motion elements, balancing modernity with a refined, corporate feel.
Color Palette & Variant Logo Applications – A carefully curated color scheme and adaptable logo variations for use across different media and collateral.
Collateral System Applications – Branding applied to business cards, letterheads, presentations, and other marketing materials.
Social Media Branding & Rollout – Strategically implementing the new identity across LinkedIn, Facebook, and other B2B-focused platforms.
Slogan & Messaging Development – “Consulting for Humans” was created as the brand’s slogan, reinforcing the idea that HR is about more than policies—it’s about people.
The entire branding approach focused on human-centric messaging, emphasizing that HR isn’t just about compliance, but about understanding employees as people, making Cardinal HR’s services feel more dynamic and approachable.
Results
The successful launch of Cardinal HR’s new brand identity resulted in strong initial traction and business expansion as the company introduced itself to the market. The modern yet conservative branding resonated with HR professionals and executives alike, positioning Cardinal HR as a leader in human-first HR consulting. The brand’s professional yet approachable aesthetic, combined with a compelling slogan, made an immediate impact at B2B events, conferences, and across digital platforms.
Owlish Agency’s strategic branding work ensured that Cardinal HR stood out as an innovative, trustworthy, and people-focused HR partner, setting the stage for long-term success in the industry.