Stories that inspire healing.
Founded in 1984, The Hospice of Baton Rouge is the oldest and only non-profit hospice in South Louisiana. Branding and advertising a hospice organization requires delicate nuisances and a detailed understanding of the processes associated with hospice care.
The process of dying, the grief that remains — for it is a reflective process for the Agency, requires the utmost focus on the most important aspects of life, the harmony of nature, and faith.
Owlish Agency serves as AOR (agency of record), helping to guide all aspects of the organization's marketing and communications across multi-year engagements.
SERVICES: Strategic Marketing, Advertising Strategies, Advertising Campaigns, Copywriting, Graphic Design, Traditional Media Buy Planning, Digital Media Buy Planning, SEO, SEM, Public Relations, Fundraising Consulting, Event Consulting, Capital Campaign Consulting, Website Development, App Development, and E-Commerce Solutions.
Owlish Agency develops and deploys annual multi-channel advertising campaign across the Southeast Region that explores the moments of grief, faith, and hope. The campaigns include traditional and non-traditional media buy planning and tactics as well as public relations initiatives.
Owlish Agency developed the Healthcare Navigator, an interactive website that serves as a palliative care resource for providers and caregivers. An innovative digital media buy was developed and placed by the Agency to target providers and caregiver demographics. The unique A/B creative testing during a pilot media buy assists the Agency in advising the brand on long-term digital media buying strategies.
Owlish Agency develops and designs The Hospice of Baton Rouge’s annual report. Learn more about The Hospice of Baton Rouge and what they do for the communities they serve.
