Why custom websites are soooo 2021
Have you ever considered getting a custom-coded website for your business or personal brand? While it may seem the best option for creating a unique online presence, it can be expensive. Custom website companies can charge thousands of dollars for their services. Suppose they're built on a content management system, like CRAFT. In that case, it may last up to a couple of years due to exposure to outdated host options, security protocols, and updates that can break your website. CRAFT developers often build a pretty "standard" wireframe already addressed on many website builders like Squarespace and Shopify's e-commerce platform. This means you may typically pay over $28k for a custom-built website. Unlike custom-built sites, website builders with many proven templates have controlled updates that do not break sites like CRAFT and WordPress. CRAFT is one of those CMS red flag systems you may want to avoid. If a website developer or Agency subscribes to "only" CRAFT, you'll have limited options for future help with the site.
Fortunately, other options can provide a great website without breaking the bank or the site. For example, Shopify and Squarespace are popular website builders offering affordable pricing plans and more opportunities for individuals and small businesses.
One of the most significant advantages of using a website builder like Shopify or Squarespace is that you don't need coding knowledge to create a professional-looking website. Their drag-and-drop interfaces make it easy to design and customize your website to fit your brand. Suppose you elect to go with a Shopify Expert, like Owlish Agency. In that case, all the heavy lifting is done for you, and you can easily update your site in a couple of simple steps.
Another advantage of website builders is that they offer a range of templates and themes, saving you time and money compared to a custom-coded website. With a custom-coded website, you need to hire a designer or developer to create a unique design from scratch.
In addition, Shopify and Squarespace offer a range of features and integrations that can enhance your website's functionality. For example, Shopify offers built-in e-commerce tools to help you set up an online store, manage inventory, and process payments. On the other hand, Squarespace offers integrations with third-party tools like Google Analytics and Mailchimp to help you track your website's performance and connect with your audience.
While custom-coded websites may seem like the best option for creating a unique online presence, they can be expensive. However, Shopify and Squarespace offer affordable pricing plans and a range of features and integrations to help you create a professional-looking website without the high costs associated with custom website companies.
